Mental Health Awareness Month, Reimagined: The “Get My Me Back” Campaign Hits the Streets
This Mental Health Awareness Month, we’re proud to share a piece of work that’s been a long time coming, and that we hope will be felt long after May. As the agency of record for RHA Health Services, we’ve been building out an integrated behavioral health campaign called “Get My Me Back,” and one of the most distinctive pieces of it just hit the streets across western North Carolina.
Our partners at The Savage Way wrote a wonderful piece about the clean graffiti rollout in Asheville, Hendersonville, and Lenoir. Give it a read here: RHA Health Services “Get My Me Back” Clean Graffiti Campaign.
A Multi-Year, Integrated Partnership
RHA Health Services is a leading behavioral health provider, and our partnership with them is a multi-year, integrated engagement spanning creative strategy, video production, paid digital, streaming audio, out-of-home, and on-the-ground experiential. The “Get My Me Back” campaign officially kicked off this Mental Health Awareness Month with dozens of placements rolling out across the state: billboards along major interstates, streaming audio and podcast placements in people’s headphones, experiential facility improvements at RHA locations, pop-ups with our valued community partners, paid social in their feeds, and yes, eco-friendly stencils on the sidewalks they walk every day.
The creative platform is rooted in a simple, human insight: when someone is struggling, it isn’t the big, dramatic moments they miss most. It’s the ordinary ones, like cooking dinner, coaching the team, working in the garden, picking up the guitar. “Get My Me Back” is about reclaiming those everyday moments. Mental health doesn’t have to be dramatic to be real, and getting help doesn’t have to feel like a crisis intervention. Sometimes it just looks like wanting to feel like yourself again.
Clean Graffiti is Really, Really Cool
Traditional channels do a lot of heavy lifting in this campaign, and they should. But part of Miller Integrated Marketing’s job is to find unexpected moments to meet people where they already are, and clean graffiti does exactly that. It’s eco-friendly, it shows up on the sidewalks and walking paths where people actually live their lives, and it carries the “Get My Me Back” message in a way that feels more like a friend tapping you on the shoulder than an ad shouting at you.
Thirty-five placements across Asheville, Hendersonville, and Lenoir. A simple message, a single URL, and the kind of quiet, ground-level visibility you can’t buy on a billboard.
The Team Behind the Work
A campaign of this scale doesn’t come together without an exceptional team, and ours has shown up in every sense of the word. Krissy Stanley-Wood and Sheila Coppersmith have served as the key relationship managers and creative visionaries behind this work. They are true champions of the RHA brand, the kind of wise, reasoned, deeply collaborative client partners every agency dreams of having on the other side of the table. Their compassion for the work and the people it serves shows up in every decision, from casting to copy to color palette, and their sense of humor has kept the whole crew steady through long days, tough decisions, and big stakes. Miller Integrated’s Marketing Assistant Jemima Malote has jumped in at every opportunity to learn, right down to stepping in as an extra in one of the commercials. That kind of curiosity and willingness is what makes a team great.
Big thanks as well to our MANY production and media partners, including Paula Bartlett and Torrie Savage at The Savage Way for bringing the clean graffiti execution to life so beautifully.
If this Campaign Saves Even One Life, My Entire Career Will Have Been Worth it.
Mental health stigma is real, and one of the most effective ways to chip away at it is to make seeking help feel ordinary. Not heroic, not dramatic, just human. Every billboard, every stencil, every :30 spot, every search ad is one more small invitation for someone to take a step they’ve been putting off. One more reminder that help is closer, simpler, and more accessible than they might think.
To learn more about the “Get My Me Back” campaign and the services RHA Health Services provides, visit getmymeback.com or rhahealthservices.org. And read The Savage Way’s full write-up of the clean graffiti rollout right here.
